Why you shouldn’t monetize your blog (or other passion projects)

yell at your creativityI had a fabulous sense of relief wash over me while reading Elizabeth Gilbert’s Big Magic last week.

Remember how I’ve often pontificated about how us overachieving millennials (or any generation of the population who wants to do it all, for that matter) can balance work, life, health and our passions? Back in 2014, I wrote:

“Even though you have a secure, well-paying 9-to-5, you decided at some point that you wanted to own your own business — something more in line with your true passion, whatever that may be. So you start one in amongst all the social media-ing and blogging you’re already doing, because hey, you’re a millennial — you do it all. Who wants to work for “the man”, anyway? You’ve delayed getting married and having kids thus far, so you clearly have all the time in the world — might as well do it now!

There’s just one problem.

That $30,000 student loan isn’t going to pay itself off, and you need some cash upfront to get your new business up and running. Times are already pretty tight, and you’re only making the equivalent of the price of a pumpkin spiced latte per month from the Google Ads you put on your blog, so you decide to take on a second job to help pay for your new business expenses.

And here’s when you find yourself at a crossroads — getting up at 3:30 a.m. to somehow write an acceptable blog post most days of the week (because you need to be consistent, they say), post to all your social media channels, read other blogs and write thoughtful comments, get your workout in (don’t forget to post a #workoutselfie!), make your healthy lunch and Instagram it (#vegan #paleo #gmofree #glutenfree #sugarfree #whybother), get ready for your day job, work, get home, make a healthy dinner (don’t forget to pin it on you Healthy Recipe board on Pinterest!), catch up on all the emails and social media posts you missed during the day, work at your second job for a few hours because you have a deadline, spend some time promoting/working on the new business you’re trying to get off the ground, and go to bed at 9:30 p.m. because you’ve been up since 3:30 a.m. and you’re exhausted.”

Well, it turns out I don’t need to do all of that. In fact, I shouldn’t be, for the sake of my passion projects. (more…)